At the Textile Exchange Conference 2024 in Pasadena, Eastman highlighted its commitment to sustainability by showcasing Naia Renew ES, a cellulosic fiber made with 60 per cent Global Recycle Standard (GRS)-certified recycled content. Composed of 40 per cent certified recycled waste, 20 per cent recycled cellulose, and 40 per cent sustainably sourced wood pulp, Naia Renew ES is gaining traction with eco-conscious brands like Reformation, as it supports high sustainability standards without compromising style or quality.

Eastman’s innovative carbon renewal technology underpins Naia Renew fibers, breaking down waste to molecular building blocks to create traceable, biodegradable fibers that reduce reliance on virgin materials. This process is helping Eastman set new industry standards in circularity, offering brands a ‘Runway-Ready’ solution that meets environmental goals with fashion-forward looks.

Eastman’s ‘Recycled and Runway Ready’ showcase at Booth 18 highlights collections made from recycled content, creatively displayed through AI-enhanced photography. This exhibit emphasizes Eastman's aim to bring sustainable beauty to mainstream fashion and inspire consumer choices.

In collaboration with partners like Debrand and Patagonia, Eastman is pioneering textile-to-textile recycling, demonstrating how pre- and post-consumer waste can be transformed into new garments. Furthermore, Eastman fosters sustainability in fashion education, engaging institutions like Barcelona’s Escola Superior de Disseny and the Beijing Institute of Fashion Technology to prepare the next generation of eco-focused designers.

Eastman’s Carolina Sister Cohn will join leaders from Circ, Circulose, and Syre for a panel on October 31st, addressing how textile innovation can drive widespread adoption of sustainable solutions.