Elleti has joined forces with MYR to digitise the creative process and connect users, suppliers and final consumers through a digital platform. Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti worked to recreate its look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment. The result turns out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

Highly specialised in laundry and garment-making services, Elleti offers a complete range of services that covers the entire denim production cycle, starting from the development phase consultancy to the finished product. Research, innovation and quality define a unique approach, with a strong focus on sustainability. The group is a point of reference for Europe and the Mediterranean area, based on eleven production plants located between Italy, Tunisia and Romania and a production capacity of 14 million garments per year.