Eurojersey, an Italian warp-knitted fabrics producer has unveiled its new Sensitive Fabrics campaign. Its aimed at environmental sustainability. Working towards the cause of eco-sustainability since 2008, Eurojersey has always showed its commitment towards balanced and sustainable growth. The new campaign is highly visual to create maximum impact. The headline reads ‘Sensitive for Nature. Fabrics for Passion’, which expresses its mission of being sustainable and care for sensitive fabrics. While in some cases images are associated with moments of ecological disasters; in others they are full of hope and positive thinking.
With messages like ‘Beware What You Wear’, ‘Together we can safeguard nature’, ‘Your choice makes the difference’, the company tries to create awareness among the consumers about how to choose quality and how one can make a difference in protecting the environment, through its new campaign. The company believes that sensitive fabrics stand for high quality making a low impact on the environment and fabrics quality of sensitive fabrics is a statement of commitment to large-scale sustainable production.
