Euro A Zipper is coming to India through an agreement with Kolkata-based Bagaria Trading. With this agreement, the zipper brand forays into the rapidly-growing Indian market with an intent to seize a sizeable chunk of the leather and leather apparel segment. Through this partnership Bagaria aims at introducing international standards in the use of zippers in leather and apparel industries. The partnership is also expected to create an immediate upside for West Bengal’s economy, allow for specific skill development and expertise and in turn create employment in the region. Bagaria Trading will have the sole right of Euro A Zipper’s pan-India franchise and will be responsible for sourcing all Euro A Zipper’s OBO brand products from the company’s manufacturing facilities in China and Bangladesh and handle the entire marketing, sales and distribution in India. Euro A Zipper wants to eventually set up distribution centers in India. Bagaria Trading will be in charge of the entire logistics. Euro A Zipper and Bagaria Trading also plan to set up an assembly plant in the next two years.

If everything works out as planned, and once Euro A Zipper has established its presence properly in India, it may look to extend its partnership to penetrate the domestic markets of neighboring countries like Bangladesh, Sri Lanka and Nepal.