Everlane's Fall 2025 Campaign, ‘Laufey in Everland,’ features Grammy-winning artist Laufey and is the brand's first to be led by a celebrity. This partnership marks a new creative direction for Everlane.
Partnering with Laufey for the first talent-led campaign is a natural fit for Everlane as a brand, says Alfred Chang, CEO. Her artistry, global presence, and personal story align perfectly with the brand’s values of timeless design, individuality, and cultural relevance. Her effortless style is distinctly Everlane, and through 'Laufey in Everland,' she offers a fresh perspective on the future of Clean Luxury. Better For You.
The campaign's film, ‘Laufey in Everland,’ shows a cinematic dreamscape where Laufey goes through a portal from her home into a surreal, miniature city. The story explores the connection between timeless style, musical identity, and self-expression. In the film, Laufey invites the audience to embrace their individuality while highlighting Everlane's new Fall collection, which features pieces made for life's most important moments.
Throughout the campaign, Laufey showcases key pieces from the new collection. These items reflect the brand's core values: accessibility, thoughtful materials, and cleaner luxury. As she walks through ‘Laufey in Everland’ in the Leather T-Strap Flat, her first stop is a charming farmers market, which highlights the brand's commitment to approachable style and quality craftsmanship. From a train car, she sees rolling hills with new items like the Wrap Mini Skort, reinforcing the brand's ‘better for you’ message. Other featured pieces include the Air Alpaca Short-Sleeve Cardigan, Cashmere Handkerchief, Blazer in Tailor Twill, and the Slip Skirt in Silk Charmeuse.
In addition to the campaign, Everlane and Laufey have collaborated on an exclusive capsule collection to benefit The Laufey Foundation. The collection, which will be released on September 30, 2025, includes a Crop Zip Hoody, Cropped Crew Fleece, Wide Leg Sweatpant, and Pocket Tee Shirt in multiple colors. The collection will be available in limited quantities online and in-stores.
