In 2019, retail businesses attempted to spice up their sales floors with resale opportunities, in-store dining and drinking experiences, a flood of trendy CBD products and customer-first services like customization, in-store pick-up and personal shopping.
By 2025 physical samples will be used less than virtual samples. So says retail data and analytics firm Edited. As consumer demand for sustainable practices grows, retailers are continuing to innovate to reduce their environmental footprint. The year 2020 should see strides towards digitalizing sampling processes before mass retailers eventually adopt the practice.
Despite originally being an economical way for brands to have a physical presence during the retail apocalypse of the 2010s, pop-up shops have become a permanent fixture in apparel retail. Here today, gone tomorrow, brands continue to rely on the temporary concept as a way to drum up social media buzz for special collections and collaborations. But as pop-ups become the norm, brands are introducing more theatrics to stand out. This year alone, fashion hosted its fair share of brand activations, temporary installments and in-store sensory experiences.
Tommy Hilfiger plans to shift its design to a 100 per cent digital process by 2022. The brand will implement 3D design technology throughout its global apparel design teams.
