Fashion is a powerful form of self-expression, but our love of clothes is pushing our planet and societies to the limits. Fashion Redressed, a new online film series presented by Global Fashion Agenda and produced by BBC StoryWorks Commercial Productions, intends to inspire the industry to take action to transform the way we produce and consume fashion.
The series comprises multiple films that showcase organizations from across the fashion and textile industries, spotlighting the innovations that are influencing the new seasons of fashion and featuring a collection of stories that depict tailor-made solutions to fit us and our planet.
The 11 self-contained branded films showcase a range of participants including eBay, Elk, The Ellen MacArthur Foundation, Vestiaire Collective, Spinnova, Lenzing, Faherty, FarFetch, Waste2Wear, Colorifix and Forest Stewardship Council. Each film focuses on a bespoke solution that can benefit us and the planet.
From the scientist taking inspiration from silk-spinning spiders in Helsinki and the duo taking a deep dive into the genetic makeup of colour in Cambridge, to the pre-loved clothes being brought to life on a global platform from Paris and the importance of cultural appreciation in Arizona, fashion gathers the most creative and innovative minds.
This series expresses the dynamism and creativity of the fashion world, spotlighting the people weaving change into the fibres of fashion and those who are working to find the stylish side of a more sustainable sector.
The series was unveiled ahead of GFA's landmark event – Global Fashion Summit: Boston Edition – on 27 September. The renowned forum will bring together core fashion stakeholders for agenda-setting discussions and productive meetings on the most critical environmental and social issues.
Federica Marchionni, CEO, GFA, says: “Education is a crucial tool to mobilise and inspire the positive transformation of the fashion industry, so we are thrilled to present this series produced by BBC StoryWorks, which showcases an array of promising solutions through human-centric storytelling.”
