Scullers, Jealous 21 and Urbana of Future Lifestyle Fashions, have bagged awards at the eighth edition of CMO Asia, under the categories of Marketing Campaign of the Year, Best Facebook Campaign and Best Social Media Integrated Campaign respectively. The awards held recently in Singapore, is recognizes the most innovative campaigns in digital arena.
It is a forum bringing elite marketers, brand custodians, advertising and brand creative honchos. It acknowledges and recognises global leaders across the industry for contribution in making a difference to the industry and society. Shibani Mishra, Chief Marketing Officer, Future Lifestyle Fashions says they are always striving and pushing themselves to come up with unique and innovative marketing strategies which are impactful and well integrated; catering to the audience at all points of consumption.
Scullers' 'Chinos for India' campaign called out all chino wearers from across the nation, to donate their old trousers for a brand new Cuban Chinos. In association with Goonj, a non-governmental organisation, the brand distributed trousers that were collected to families in need across the country. Through this campaign, Scullers distributed 10,000 trousers to families in need and sold 10,000 brand new Cuban Chinos. The integrated campaign blended online and offline marketing.
Jealous 21’s 'Free Jeans Day' conducted a unique drive that received tremendous response from the target audience on the social media platform. The campaign was a case study for an omni-channel marketing strategy, where customers were holistically engaged in both online and brick and mortar retail. It has effectively leveraged the social media in reaching out to the right target audience and further drive them to the retail stores through a strong consumer offer