Gap has partnered with international girl group Katseye to launch its new global Fall Denim campaign titled ‘Better in Denim.’ The campaign taps into early 2000s nostalgia with a fresh, contemporary reimagining of the iconic track Milkshake.
Central to the collection is the return of Gap’s popular Long & Lean jeans. Originally a fan favorite, this silhouette has been reintroduced with a modern fit that aligns with today’s fashion while keeping its timeless appeal.
Shot by photographer Bjorn Iooss and directed by Bethany Vargas, the campaign’s visuals capture a vibrant mix of individuality, movement, and style. Choreographer Robbie Blue adds dynamic energy, weaving music and dance into the storytelling.
With ‘Better in Denim,’ Gap continues its tradition of celebrating personal expression and cross-generational style, reminding audiences why denim remains a cultural staple.
