American fashion brand Gap unveiled its Spring 2024 campaign with Grammy Award-winning artist Tyla.
A mix of fashion, music, and dance, the campaign embraces Gap's roots as a pop culture brand and commitment to celebrate self-expression and individuality, with the 22-year-old sensation Tyla who embodies the spirit of originality that Gap seeks to champion.
Collaborating with Tyla is the music duo Jungle, recognised for their blend of disco, hip-hop, and funk. Their track ‘Back On 74,’ featured in the campaign, serves as a fitting backdrop for Gap's latest collection, which recently ignited a dance craze on TikTok.
Mark Breitbard, President and CEO, Gap, says, the campaign pays homage to Gap's iconic musical ads of the past while embracing the diverse voices and talents that shape the brand’s present and future.
The campaign highlights Gap's newest linen collection, emphasising the ease and versatility of linen fabrications. From the linen cropped boyfriend shirt to the linen long sleeve button-up, each piece in the collection is designed to empower wearers to express their unique personalities.
