Fad Apparel, based in Ghana, has a product line including T-shirts, hoodies, pants, sunglasses, baseball caps, and other street wear. The brand focuses its designs on having an international culture with designs and products that anyone will like no matter what their cultural background, religion or ethnicity is.

Since the opening of its international online store in October 2017, Fad Apparel has grown at an exponential rate. It has a growing international fan base through social media and word of mouth. Fad has unique clothing designs with a revolutionary patented product.

At Fad Apparel, the motive is to build a worldwide fashion brand and to represent Ghana in doing so. As such, it gives back to the community by doing donations, charitable events and local investments in Ghana. The hope is that more investors get attracted to the region and that this provides an opportunity for businesses to grow and supports entrepreneurship in the country.

Fad Apparel is part of the Fad Group, which has businesses in social media/affiliate marketing, entertainment, and app development. Fad Apparel was never intended to be a business or an international clothing brand but originally started as a fun activity. It began by selling custom-made T-shirts in the streets of Ghana, with unique designs but with no real branding.