Valued at an estimated $510.10 million in 2023, the global athleisure market is projected to grow at 8.93 per cent CAGR from 2024-2032 to reach $1113.0074 million by 2032, according to the analysis by global market research and consulting company, MRFR. This significant expansion is being primarily fueled by a growing fitness-conscious populace and a pervasive desire for stylish yet comfortable apparel.
Key drivers of this growth include increased sports participation, particularly among women, alongside the pervasive influence of social media and celebrity endorsements. The women's category is anticipated to exhibit the highest growth rate, while leggings, tights, and joggers currently hold a substantial market share. North America leads the market, followed by Europe, with the Asia-Pacific region poised for the fastest growth, propelled by rapid urbanization and rising disposable incomes.
This upward trajectory reflects a profound cultural shift towards active lifestyles, a strong demand for versatile clothing, and the burgeoning influence of wellness-driven fashion. Once a niche segment, athleisure now blurs the lines between casual wear and activewear, becoming a central component of consumer wardrobes and retail strategies.
Among product types, leggings and joggers are leading consumer preference, especially within the female demographic, owing to their flexibility, fit, and functionality. Sneakers have also witnessed explosive growth, transforming from workout gear into a global fashion staple, driven by limited-edition collaborations, sustainability features, and celebrity endorsements.
The women's segment currently dominates the athleisure market, propelled by increased female fitness participation, body-positive campaigns, and evolving fashion sensibilities. Brands like Lululemon, Nike, and Alo Yoga have successfully capitalized on this trend. Furthermore, unisex athleisure is emerging as a high-growth category, particularly among Gen Z and millennial consumers who favor gender-fluid fashion, pushing brands towards more inclusive designs.
Traditionally, store-based retail dominated sales due to the need for physical interaction. However, the non-store-based channel, especially e-commerce, has experienced exponential growth post-pandemic. Consumers are increasingly comfortable purchasing activewear online, facilitated by seamless return policies, virtual try-ons, and AI-powered personalized recommendations.
North America holds the largest market share due to a strong fitness culture and high disposable incomes. Europe follows, driven by wellness awareness and sustainable fabric preferences. However, Asia-Pacific is projected to be the fastest-growing region, fueled by urbanization, an expanding middle class, and a surge in interest in wellness activities across countries like China, India, and Japan.
