The Global Organic Cotton Community has called for an Organic Cotton World Day. It feels the benefits of organic cotton should be better communicated to consumers, as consumers still do not know about the chemicals used in cotton production and do not make the link between organic food and organic cotton.
One suggestion is, consumer habits should be driven by clothing companies and this can be done by re-engineering the value chains and product offerings. Some brands now produce their collection exclusively with organic cotton, thus making their consumers buy organic and opening the idea of organic to them.
The Global Organic Cotton Community platform was created for members of the global organic cotton community to share conversations, knowledge and information about organic and fair trade cotton.
In 2008, Helvetas (the Swiss Association for International Cooperation) and ICCO (Dutch Interchurch Organisation for Development Co-operation) intensified their collaboration in the area of organic and fair trade cotton. They felt the need to have additional tools and processes to exchange views, opinions and experiences, both among themselves and with other people working in the organic cotton sector. So they decided to establish and run a web platform. The web platform went live in June 2009.
www.organiccotton.org/
