The global yoga clothing market is poised to reach $70,291.0 million by 2030, exhibiting a robust CAGR of 7.8 per cent from 2021 to 2030, as per a recent report by Allied Market Research.
The market growth is propelled by various factors. Firstly, the escalating incidence of obesity and lifestyle-related disorders has prompted individuals to adopt fitness practices like yoga, driving the demand for associated accessories such as yoga clothing. Additionally, governments and fitness clubs globally have actively promoted yoga, following initiatives like the proposal of International Yoga Day by Indian Prime Minister Narendra Modi. Such efforts have increased awareness and participation in yoga, thereby driving the market.
Despite the market's resilience, the COVID-19 pandemic posed challenges by disrupting manufacturing and supply chains, leading to temporary setbacks for the yoga clothing industry. However, the pandemic also spurred increased participation in yoga, as people turned to online platforms for fitness activities during lockdowns.
Segment-wise, the market is categorised by product type, end user, and distribution channel. Top wear is projected to be the fastest-growing segment, driven by investments in research and development to enhance clothing characteristics and comfort. Women comprise the majority of the market share (60.9 per cent), influenced by growing awareness of body aesthetics and endorsements by female celebrities.
Distribution channels play a pivotal role, with specialty stores dominating the market, particularly in developed regions like North America and Europe.
Key players in the market, including Nike, Puma, and Adidas, have employed various strategies including product innovation, strategic partnerships and geographic expansions to expand their market share and capitalise on opportunities.
