Green Threads DPP, based in Hampshire, has officially launched a Digital Product Passport (DPP) solution for the uniform, workwear, and outdoor apparel industries. The company aims to help brands combat greenwashing, improve supply chain transparency, and meet upcoming EU Green Deal regulations requiring DPPs for all apparel sold by 2030.

The platform works with universities, textile suppliers, brands, governments, and manufacturers worldwide to ensure compliance and provide consumers with detailed product data. Green Threads DPPs are scannable via QR codes, RFID tags, or NFC chips, offering insights into a product's origin, carbon footprint, water usage, materials, and end-of-life details.

Iain Kettleband, CEO of Green Threads, highlighted the significance of their solution, stating that brands can benefit by adopting the Green Threads DPP, which audits and tracks every stage of a product's journey. He explained that the platform empowers both businesses and consumers with easily accessible data to make informed decisions, while also driving continuous improvements in sustainability.

Green Threads also assists brands in setting decarbonization goals through tailored Carbon Reduction Plans, providing actionable data for future sourcing decisions. Benefits include compliance with EU Green Deal regulations, eliminating greenwashing, showcasing ethical and sustainability credentials, and creating a direct consumer touchpoint for brand engagement.

The DPP system goes beyond regulation, allowing brands to demonstrate their sustainability efforts, differentiate from competitors, and engage consumers more effectively, making greenwashing a thing of the past.