H&M Group is expanding into new European markets with its brands Cos, Weekday, Monki, & Other Stories and Arket adding new webstores in nine additional markets across the continent.
The new markets include Estonia, Latvia, Lithuania, Luxembourg and Croatia that will launch this week (on May 14). They’ll be followed by Greece, Romania, Bulgaria and Cyprus on May 20. Customers can sign up to get access and a special welcome offer, the day before the launch. If they subscribe on the website through the country selector page, they can get access to the VIP shopping day, taking place a day before the grand opening.
These new online markets are part of H&M Group’s ambition to make its brands available to more customers globally. The importance of online to the group was made very clear last week when its total sales fell 57 per cent from March 1, but online sales rose by 32 per cent during the period.
