H&M’s 2019 Sustainability Performance Report released recently shows, the Swedish retail giant H&M sourced 97 per cent of its cotton from sustainable sources in 2019, as it moved one step closer to achieving 100 per cent sustainable cotton. The fashion retailer has also committed to stop sourcing conventional cotton for collections from 2020 onwards in a bid to accelerate its sustainability targets. By 2023, the company wants 100 per cent of its materials to be either recycled or sourced in a more sustainable way.
Among other things, H&M explored new circular business models with the launch of on-demand, customisation, repair and rental initiatives. New sustainable materials were introduced, such as the cellulosic fibre made by Infinited Fiber Company from recycled cotton textiles and Re:newcell’s ground-breaking Circulose.
There were also efforts to provide more transparency, with the brand disclosing viscose and other man-made cellulosic fiber suppliers. And 100 per cent of H&M’s textile and leather supply chain are now enrolled in the Zero Discharge of Hazardous Chemicals program which tackles the issue of hazardous chemicals in the global textile industry.
One of H&M’s latest initiatives is Treadler, a B2B service for external textile and apparel retailers announced in March. Initially working on a small scale, the service will give companies access to H&M’s global supply chain to help them overcome initial business barriers and accelerate sustainable change.