H&M and Klarna have gone into a partnership which will elevate the modern shopping experience for consumers. The partnership will integrate H&M’s digital and physical stores to give customers a seamless, personalised and engaging shopping experience no matter where, when and how they shop. It will provide an enhanced omni channel customer payment offering, a streamlined post-purchase service in the H&M app and many other services.
Swedish retailer H&M, founded in 1947, has 47 online markets and more than 4,800 stores in 70 markets including franchise markets. The number of employees amounts to more than 171,000. Klarna, also based in Sweden, is a payments provider.
The single technological platform will enable an outstanding end-to-end customer journey across all H&M channels. This will include frictionless in-store, mobile and online payments, simplified deliveries and returns and the flexibility to decide how and when to pay. The result will be an inspiring, relevant and convenient experience for millions of customers across 14 H&M markets, with the UK and Sweden in the first phase, expected to go live in 2019.
This is a unique solution for in-store and online that will delight customers, drive economic value and build loyalty. The future of fashion retail is high tech powering high touch experiences for customers.