"HGH India 2019, India’s largest trade-show in the home textiles, home décor, houseware and gifts category recently launched ‘Beyond Shapes’ - the latest trends forecast in home fashion and lifestyle at a press conference in Mumbai. The book designed exclusively for trade visitors and professionals showcases the latest trends and insights which will help the industry to cater to the needs of the consumer. The trends are forecasted by an experienced European design team based on their intenseresearch and expertise in the India market."
HGH India 2019, India’s largest trade-show in the home textiles, home décor, houseware and gifts category recently launched ‘Beyond Shapes’ - the latest trends forecast in home fashion and lifestyle at a press conference in Mumbai. The book designed exclusively for trade visitors and professionals showcases the latest trends and insights which will help the industry to cater to the needs of the consumer. The trends are forecasted by an experienced European design team based on their intenseresearch and expertise in the India market.
The Trends Book was unveiled by Arun Roongta, Managing Director, HGH India, Dr Geert Bottger, Director, HGH India and Dr Alokendr a Banerjee, Chief Executive Officer - Retail, The Bombay Dyeing & Manufacturing.
The Trends will also be showcased at HGH India 2019 to be held from July 02-04, 2019 at the Bombay Exhibition Center. Beyond Shapes - Universal Future captures the essence of future in the Home products industry. The inspiration comes from the necessity to find our individual place in this world.
In the future, a ludic and free commitment is expected; fashion and lifestyle will be bright and colourful. The Trends will showcase courageous individualism, new handling of resources, new materials, slow food & slow fashion.The overarching theme for this year’s trends is “Beyond Shapes – Universal Future”.
These trends are an assimilation of in-depth research of strongly emerging colours, designs and materials for the year 2019-20. It depicts comprehensive design directions to create or source new collection. With one of the youngest populations in the world, Indian market is bound to be largely influenced by the lifestyle, taste and preferences of its consumers. These educated, extrovert, technology savvy, financially affluent and influenced by high international and social media exposure, want a blend of modern and traditional ethnic products in their home.
