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Hong Kong Fashion Week to boost emerging designers

Under the theme 'Cruise Sensation', the 21st HKTDC Hong Kong Fashion Week for Spring/Summer will be staged from July 7 to 10, 2014 at the Hong Kong Convention and Exhibition Centre. It will feature more than 40 events, including fashion parades, seminars & forums and demo sessions.


Ten house shows will be staged and young designers will showcase their creativity to international buyers. 'Fashionally Collection #3' showcases 11 past winners and finalists of the Hong Kong Young Fashion Designers Contest, such as designs from Nelson Leung, the Overall Winner and Contemporary Day-Wear Group Winner this year. Four shows from the Chinese University of Hong Kong, Hong Kong Polytechnic University, Hong Kong Design Institute and Hong Kong Raffles School of Continuing Education will be staged to highlight works of the student designers.


International beauty brand NARS Cosmetics will unveil its nail collaboration with famed fashion designer Philip Lim – the 3.1 Philip Lim for NARS Nail Collection includes nine limited edition nail shades inspired by the “colours that exist in the shadows”. NARS will also collaborate with three local young designers – namely Elizabeth Lin, Mim Mak and Mountain Yam and launch its new Dual-Intensity Eye Shadow at Hong Kong Fashion Week. 


Brand Collections Show will feature local fashion brands like IKA BUTONI, Claire and ZeeVonco from Indonesia. The Designers’ Collection Show will showcase innovative collections of designers from Hong Kong, Australia and the Chinese mainland as well as labels from Macau in a standalone show. Eight fashion parades will present new clothing designs under the category of active wear and sportswear and in line with the theme Cruise Sensation.


A series of high-profile seminars by international trend forecasters including Peclers Paris from France, WGSN from the UK and Style Vision Asia will examine the latest fashion intelligence and trends. Fashion website founder Ning Lau and local artist team Stickyline will host a seminar on branding in the fashion industry and a workshop on polygon paper top hat-making respectively, while designer Salina Yam will share with visitors the latest visual merchandising trends.


Small-order Zone expects to feature 150 garment racks and showcases for buyers who require low volume supplies. As an important sourcing and marketing platform, the Hong Kong Fashion Week for Spring/Summer is expected to attract around 1,200 exhibitors from 18 countries and regions, with first time exhibitors from Madagascar, Morocco and Thailand.


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