Imperial will implement Lectra Fashion to reinforce its position in the fast fashion market and support its worldwide business growth. Imperial is a fast fashion brand from Italy. First specialized in menswear and women’s wear, the ready-to-wear brand has expanded its activities to include retail in 2012. The company delivers six million pieces per year. With the company growing at a very fast pace, it needed to master end-to-end development process. The challenge was to cope with increasing activities, while continuing to deliver up-to-date quality collections on time. It decided to integrate Lectra Fashion PLM to speed development while better connecting teams involved in the collection process, from design to final product. Lectra Fashion is expected to ease day-to-day work and streamline the development process. The partners have shared a relationship for the last 18 years.
Imperial’s plan is to go one step further and share pre-production and production data by opening its Lectra Fashion PLM to material or service suppliers via a web platform. Lectra is the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials.