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Thursday, 19 August 2021 12:34

Indonesia’s MILLS Sport forays into the sports shoe market

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PT Mitra Kreasi Garmen, popular known as MILLS Sport, forayed into the sports shoes market with a new collection titled MLLS Footwear.

As per an Indo Textiles report, the new range includes a single type of shoe; the Treximo Omega, in various colors including white gold, black gold, black neon green, and ocean blue. Priced at Rp. 349,000, these shoes can be found at the MILLS official store or online.

Prior to entering the footwear business, MILLS was known as the official apparel sponsor of the Indonesian national team and also collaborated with several clubs such as Bhayangkara Solo FC, North Sulawesi United FC, PSG Pati, and Dewa United FC. Outside of football, Bali United Basketball Club has also established itself as a partner of Mills.

MILLS has also partnered with an English football club named Tranmere Rovers to produce jerseys and apparel for the team nicknamed 'Super White Army.' In future, it plans to football and futsal shoes.