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Interfilière Hong Kong: Focus fabric selection for lounge wear

The 8th edition of Interfiliere Hong Kong will be held at the Hong Kong Convention and Exhibition Centre. The emphasis this time will be on harmony of body, mind and well-being. The trade show will encompass a more comprehensive, innovative and quality offer to respond to the market needs and visitors’ requirements. Nearly 170 specialized intimates and swimwear exhibitors from more than 15 countries including Austria, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Taiwan, Thailand, Turkey, Vietnam etc, will be participating making it a truly international sourcing platform at the hub of Asia, between mainland China and the emerging South East Asia.

Interfilière Hong Kong works closely with its exhibitors and visitors to understand the requirements of Asian and international buyers and to respond to the market needs. As a result, the 2014 sourcing platform will focus on functional and natural fabrics, ecological and sustainable manufacturing and the further diversification of the product range while underlining quality. The 8th edition of Interfilière Hong Kong is also expanding its offer by developing the lounge wear sector with an additional selection of fabrics.

The Sustainable Development project co-organized with the French Knitwear and Lingerie Federation will add value to the visitors experience and their product and industry knowledge. A playful area will engage the visitors’ 5 senses: sight, hearing, taste, smell and touch. It will offer visitors and exhibitors an educational and explanatory overview on the eco-concept of natural, biological and innovative fabrics, the green textile certifications, sustainable marketing and much more.

Another innovative and creative project called ‘Trend Lab’ formed under the guiding eye of Jos Berry, Director of Concepts Paris, will bring designers and buyers a fresh perspective on the international lingerie consumer.

The New Age woman is inventing another way to shop, dress, be informed et al. It’s called the Instagram Woman, well informed, detail crazy, communicative, seeking style and stories in every element of life. Trend Lab will gather the hottest relevant innovations through finished product prototypes focused on what we know about the needs and longings of this ‘new’ woman.

Trend Forum, will unveil the trends for Autumn/Winter 2015-’16 to decode tomorrow’s trends and most important innovations. Apart from the projects, the event will also have informative seminars and conferences with top-notch speakers on trends, branding, sustainability and several others.

 
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