Interstoff Asia Essential-Autumn 2014, Hong Kong and Asia's popular trade fair kicked off on at the Hong Kong Convention & Exhibition Centre. Held concurrently with two ‘Fabrics to Fashion Walk’ fashion parades, five renowned Hong Kong designers and brands are showcasing their creative works at the Trend Forum, using fabrics sponsored by exhibitors. The first parade was held on the first day of the event featuring Harrison Wong and Peter Lau, while Flux by Sandra Chau, Modement by Aries Sin and Yeung Yau will be featured in the second parade held on Friday.
Buyers also gain design inspiration from the four signature Design and Trends seminar sessions, hosted by leading fashion forecasters from Italy, the US, Mainland China and Germany. Moreover, the Designers’ Studio will feature women’s wear, men’s wear and children’s wear from 10 well-known designers from Mainland China, exhibiting for the first time.
Other than for sourcing the latest fabrics and garment accessories, the fair is also well-known for promoting the most advanced technologies in the industry. The Research and Education Zone welcomes three partners this year, namely the Hong Kong Polytechnic University (PolyU), the Hong Kong Research Institute of Textiles and Apparel (HKRITA) and the Korea High Tech Textile Research Institute (KOTERI). Among them, PolyU and HKRITA will focus on fibres that protect against radiation and high-tech functional fabrics such as self-cleaning textiles, intelligent impact protectors based on 3D auxetic fabrics, while KOTERI will display its eco-friendly dyeing processes.
Visitors keen to learn about how to succeed in the luxury industry can join a panel discussion focused on the challenges and opportunities of the retail and fashion industry in Mainland China and Hong Kong. Co-organised by advisory firm People and Projects and supported by the Italian Chamber of Commerce Hong Kong & Macau, this session returns once again after drawing positive feedback at its debut appearance last year.
The fair has received confirmation of participation from several buyer delegates from Mainland China, Cambodia, Malaysia, Singapore, Taiwan and the US.
