With the trend toward simplifying the shopping and the wearing experience, consumers want clothing that can transition with the demands of the day.

Men want a better fit. They want outdoor clothing that they can also easily wear in an urban setting without looking or feeling out of place. Many women love wearing their black workout leggings for social occasions. There’s been a sizeable shift in corporate culture recently, with active and outdoor wear being embraced by busy professionals.

Companies are starting to understand the need for commuter wear. The merging of technologies like Invista’s T400 and Coolmax has been a real turning point. The fibers provide just enough stretch and freedom of movement for biking and hiking, which in turn makes for an ideal foundation for casual business clothing.

Invista, leading fiber producer and parent company of lycra, is taking its technological expertise into the world of fashion in a new partnership with emerging designers that explores the style potential of functional clothing.

Invista’s collection is a true merging of fashion and function. The challenge for designers is to incorporate Invista’s breakthrough fabrics and fibers into designs that could live just as comfortably in an outdoor setting as a conference room.

www.invista.com/