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Italian fashion e-commerce shows slow recovery; however sales still down

Emarsys and the ccinsight.org platform stats show there is a slow but steady recovery across the Italian fashion sector from March 28. There has been a steady climb in orders by 18 per cent and a revenue increase of 13 per cent. Among the fashion items seeing a wider global uplift right now are luxury goods such as handbags and trainers, along with gloves and sportswear and these are all areas in which Italian brands excel.

However, according to ccinsight, business in the sector is still “significantly down” compared to pre-coronavirus levels. Now, as consumer confidence grows, there is a steady recovery in the Italian fashion market.

The ccinsight platform provides an anonymised, daily view of more than 1 billion engagements and 400 million transactions in more than 100 countries.

 
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