Italy is set to announce a €20 million initiative that will help strengthen its relationship with America in the field of textiles, fashion and leather goods exports. Carlo Calenda, Italy’s vise minister of economic development, is to soon detail the Ministry of Economic Development’s year-long plans to help boost exports in these categories. The plan involves trade shows, special events, incoming services and assistance in Italy and a major media campaign.
Maurizio Forte, Trade Commissioner and Executive Director for the US of the Italian Trade Commission believes the American market has the biggest potential and will grow consistently in coming years just the way it has until now. And though Italian labels are present in the coasts, in New York and Miami on the East Coast and Los Angeles on the West, they weren’t present in other places. Therefore, there is great scope for growth in central US states, such as, Texas, Colorado, Montana, etc.
The initiative will benefit Italian brands tremendously, which are present since the eighties. The quality of country’s produce is good, thus it saw a rise in 2014 contributing to a 4.5 per cent market share since 2013.
