Milan will hold its first digital fashion week from July 14-17. It will showcase spring-summer 2021 men’s collection’s together with women’s and men’s pre-collections for next spring. Organised by the Camera Nazionale della Moda Italiana, it will be called Milano Digital Fashion Week.

Established brands will be part of the event, including the Ermenegildo Zegna Group, which, as reported, will present its spring-summer 2021 collection in July in a new ‘phygital’ format, as artistic director Alessandro Sartori said showing in September would be too late to be able to deliver the clothes in December or January. In addition, to support young brands, clearly a pressing issue at this moment, the Camera will be funding the production of digital content for emerging labels.

As reported at the end of March, in light of the coronavirus pandemic, the Camera said the spring 2021 men’s shows and presentations slated for June 19 to 23 would run in September during Milan Fashion Week women’s, which is expected to start on Sept. 22 and end on Sept. 28.

Camera continues to work with the New York, Paris and London fashion bodies and that the latter succeeded in keeping the shows’ original dates, while a late restart of production here prevented Italian brands from also presenting in June. As reported, the Fédération Haute Couture et de la Mode has canceled Paris Fashion Week Men’s and the Paris Couture scheduled for late June and early July, respectively, and the Council of Fashion Designers of America said New York Fashion Week resort 2021 would be canceled, and New York Fashion Week: Men’s, originally slated for June, was postponed.