The overall brand value of Latin American retail sector has risen 38 per cent. Investment in digital transformation was key. The most valuable retailers are driving customer engagement and business value with innovative business models, including omni-channel solutions, online and mobile platforms and digital payment systems.

Chile’s Falabella has developed an integrated digital retail platform to maximise its diverse portfolio and to leverage its omni-channel strategy. E-commerce company MercadoLibre has a presence in around 20 Latin American countries and has introduced new digital payment methods including QR codes and virtual wallets. Mexico's discount store Bodega Aurrera has aggressive expansion plans and opened new stores to help strengthen its distribution capabilities and physical presence in the region. Supermarket chain Magazine Luiza and fast fashion retailer Renner are from Brazil.

The Latin American region is one of the world’s leading producers of apparel and textiles. Mexico is the second largest exporter of blue jeans to the US; it is also the third largest exporter of knits and the fourth exporter in cotton pants. Worldwide, Mexico is the 13th largest exporter of textile products, and in the footwear sector, it ranks in the top ten. Latin America produces 15 per cent of all apparel purchased in the US.