Ralph Lauren raised its annual revenue forecast after exceeding quarterly estimates, driven by resilient consumer demand for its high-priced polo shirts and cotton cable knit sweaters, even amid rising economic uncertainty. The company now projects full-year revenue to increase by 5 per cent-7 per cent on a constant currency basis, a significant increase from its previous forecast of low- to mid-single-digit percentage growth.

The company reported quarterly revenue of $2.01 billion, comfortably beating analysts’ estimates of $1.89 billion, according to data compiled by LSEG. Following the news, shares of the company rose approximately 1 per cent in premarket trading.

The luxury brand saw robust growth across key geographies. Their Q2,FY26 revenue from North America increased by 13 per cent, while its revenue in Europe was up by 22 per cent. The strongest growth came from China, where revenue soared by over 30 per cent during the quarter.

The owner of several high-end apparel and accessory brands continues to see strong sales across its entire portfolio despite selectively raising prices. This success is primarily attributed to the solid loyalty of its affluent customer base. Furthermore, Ralph Lauren's investments in innovation and marketing have successfully helped the brand win over younger shoppers who seek fresh and trendy styles. The brand’s visibility among consumers has been further boosted by celebrities such as Taylor Swift and Selena Gomez wearing its designs at recent high-profile events.