Launched with an aim to revolutionise the apparel industry, Lectra’snew digital platform, Valia Fashiondrives sustainability and modern processes by connecting all production stages.

Unveiled at Lectra's headquarters in Cestas, the platform is designed to accelerate the transition to Industry 4.0, enabling brands and manufacturers to enter into a new technological era. Describing the platform as a pivotal market launch, Daniel Harari, CEO, Lectra, says, it will fundamentally change the sector.

The platform optimises material usage by connecting, automating, and streamlining apparel production, from order processing to fabric cutting. This enables brands, manufacturers, and subcontractors to adapt quickly to different types of production, whether small, medium, large series, or on-demand.

Besides, Valia Fashion also helps enhance collaboration across the value chain. Powered by the cloud, artificial intelligence (AI), and an industry-specific data model, the platform digitalises the entire production flow, allowing seamless interaction between brands and subcontractors, irrespective of geographical constraints. By connecting all processes, the platform reduces manual work, optimises resource allocation, and improves efficiency.

The platform also provides a greater visibility into the current and future operations, with precise estimation and traceability of materials used. Valia Fashion automatically analyses and optimises the performance of the cutting room, centralising and securing all data for better decision-making. It also measures the environmental impact of production by estimating material consumption based on real constraints.

Representing a major technological leap, Valia Fashion drives the fashion industry into a new era of Industry 4.0. It offers a completely new way to address the challenges of modern apparel production, says MaximilienAbadie, Chief Strategy Officer and Chief Product Officer, Lectra.