Lenzing has brought to India its beauty and body care fiber brand Veocel. Derived from wood, Veocel provides natural care, every day, and is committed to driving industry standards around sustainability and natural comfort in the nonwoven sector. Veocel fibers are certified clean and safe, biodegradable, of botanic origins, and manufactured in an environmentally responsible production process. Veocel offers a broad range of applications that cater to daily use, including beauty, baby care, body and intimate care and surface cleaning. Consumer applications such as face sheet masks, facial cleansing wipes, deodorant wipes, baby wipes, hand sanitizing wipes, intimate wipes, diapers, sanitary napkins, disinfectant wipes etc. made using Veocel branded fibers have distinctive features such as strength, absorbency, liquid management, biodegradability while giving additional features like comfort, cloth-like feel, and smoothness, making it a viable eco-friendly option to choose from.

Lenzing is known for its sustainable fiber brands such as Tencel and Ecovero. With changing consumer habits, more and more nonwoven producers are shifting their product pipelines towards natural and eco-friendly materials to enhance product appeal and open more business opportunities. Lenzing being a pioneer in innovation has helped in fulfilling these needs. Global beauty brands across Europe, the US and Asia have now been using Veocel fibers as part of their product range.