Lenzing Group, a renowned producer of wood-based specialty fibers, unveiled its innovative LENZING ECOVERO with REFIBRA technology at the Intertextile Shanghai Apparel Textile Fair. The technology, an expansion of the successful TENCEL Lyocell fibers with REFIBRA, aims to enhance post-consumer content, underscoring Lenzing's commitment to a circular economy in the fashion industry.
Florian Heubrandner, EVP Global Textiles Business at Lenzing, emphasized the brand's alignment with eco-conscious efforts. "LENZING ECOVERO with REFIBRA technology responds to the demand for circular design innovations," he stated, inviting partners to join Lenzing in elevating circularity within the textile value chain.
LENZING ECOVERO with REFIBRA integrates up to 20% post-consumer textile waste, sourced from cellulose-rich or polyester-cotton blend materials. Lenzing collaborates with industry leaders to collect and sort waste, driving responsible viscose fiber production for a global market.
Aligned with their "Better Growth" strategy, Lenzing's circular approach aligns the industry with evolving demands. The fiber's traceability empowers brands and consumers to make eco-conscious choices, bridging the gap between sustainability and style.
