Levi Strauss & Co’s Q4, FY24 net revenues rose by 12 per cent on a reported basis and 8 per cent organically to $1.8 billion. The company registered a strong growth across all regions, with revenues in Americas increasing by 12 per cent on a reported basis and 9 per cent organically.
Net revenues in Europe grew by 15 per cent on reported basis and 6 per cent organically, while Asia while a 9 per cent increase both on a reported basis and organically.
The company's diversified brand portfolio also contributed to the positive results. Revenues of other brands, including Dockers and Beyond Yoga, also increased. Revenues of Dockers increased by 9 per cent on a reported basis and 5 per cent organically while revenues of Beyond Yoga expanded 10 per cent on a reported basis and 4 per cent organically.
A standout performer at Levi Strauss & Co was its direct-to-consumer (DTC) business was with net revenue from the segment growing by 19 per cent on a reported basis and 14 per cent organically. The company witnessed strong DTC growth across regions, including an 11 per cent increase in the US, 17 per cent in Europe, and 8 per cent in Asia. The company’s e-commerce sales also increased by 19 per cent on a reported basis and 14 per cent organically. Currently, the company generates 45 per cent of its organic net revenue from the DTC segment.
The company ‘s strong focus on its core brand Levi’s is working with broad-based growth being witnessed across women’s, men’s, DTC and wholesale segments, says Michelle Gass, President and CEO. The company's transformation into a best-in-class omnichannel retailer, highlighting a robust product pipeline, continued marketing efforts with Beyoncé, and ongoing retail expansion are key drivers for future growth, Gass emphasizes
Harmit Singh, CFO and Growth Officer, adds in Q4, FY24, the company’s revenue accelerated to 8 per cent on an organic basis as DTC profitability improved significantly, cash flow generation remained strong and bottom-line results were better than exepced. The company's 2025 guidance predicts higher organic revenue growth and continued expansion in profit margin, driven by strong demand trends, improving execution, and the focus on the Levi’s brand, he adds.
For FY 2024, Levi Strauss’ net revenues increased by 3 per cent Y-o-Y to $6.4 billion on both a reported and organic basis. Its gross margin improved to 60 per cent, up 310 basis points, while operating margin increased 4.2 per cent. From 9 per cent in FY23, Adjusted EBIT margin rose to 10.2 per cent in FY24. The company’s net income during the fiscal year increased to $211 million, with adjusted net income expanding to $503 million from $441 million in the prior fiscal year. The company also achieved record adjusted free cash flow of $671 million and returned $289 million in capital to shareholders, a 45 per cent increase from the previous fiscal year.