Levi Strauss & Co. has undertaken a series of leadership moves designed to streamline decision-making and consolidate accountability for core business growth drivers. The company has established a new strategy and analytics organization, elevating the importance of data and analytics and pairing it with strategy to shape the future. This reflects the company’s belief that it has an untapped competitive advantage in unleashing the power of data and analytics. The company is currently recruiting for an executive to lead this organization.
Expansion of its retail network along with the emergence of digital has increasingly given the company a direct relationship with consumers — one that did not exist when the company was exclusively a wholesaler. A consolidated product, innovation and supply chain organization has been created. This new organization combines the key product functions of design, merchandising, product development and planning into a single team and integrates supply chain into the consumer journey.
Over the past six years, the company has returned to profitable growth through a strategic focus on building brand energy, driving product innovation and establishing market solutions around the world. Its brands are more relevant and are more connected to popular culture than they have been in decades.