With the advent of new technologies in the retail industry a lot of prominent fashion brands are embedding lights in apparel, in order to enhance its look. As consumers around the world are taking conscious efforts to implement a healthier lifestyle, retailers are extending the technology of embedding smart sensors to active wear as well. Lighting apparel is made by a special kind of fabric stitched with light emitting devices, such as LEDs.
Companies are focusing on introducing interesting innovations in lighting apparel, such as interactive garments, to attract potential customers and these apparel embedded with lights can be charged using a USB charger. Convergence of smart sensors with lighting apparel could pose as an opportunity for this market. The concept of lighting apparel and fabric was initially introduced for consumers working in hazard prone environment such as mining and construction sites. At first, reflective fabric, which uses the phenomenon of light reflection to enhance the contrast of the clothing, was used.
Fashion brands established a new trend by introducing the idea of lighting apparel and fabric, which has become popular among celebrities. On the other hand due to the healthier lifestyle adopted by the consumers has led to introduction of lighting active wear apparel.Active wearable lighting apparel and fabric market in regions like Asia Pacific and Middle East and Africa is expected to witness a significant growth because of increasing urbanization in these regions.
Active wearable lighting apparel and fabric market can be segmented on the basis of type of apparel, type of lighting, vertical and region. Upper garments will include jackets, t-shirts, shirts and others. Whereas, lower garments can be segmented into leggings, track pants and others. By type of lighting, market can be segmented into reflective fabric, sensor embedded fabric and others. On the basis of vertical, active wearable lighting apparel and fabric market can be segmented into sports, fashion, industrial and others.
Owing to the presence of established fashion brands selling lighting apparel such as CuteCircuit, Western Europe active wearable lighting apparel and fabric market is expected to grow at a significant rate
