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Liva sets sustainable fashion agenda at Bharat Tex 2024


India’s premier fabric brand, Liva, has announced its active participation in Bharat Tex 2024, a landmark event celebrating the convergence of culture and commerce in the textile sector. Scheduled from February 26-29 in New Delhi, Bharat Tex 2024, organized by 11 Textile Export Promotion Councils and supported by the Ministry of Textiles, is poised to be a global platform showcasing India's rich textile legacy and its strides in sustainability.

Liva’s presence underscores its steadfast dedication to innovation, collaboration, and eco-friendly practices, cementing its leadership in sustainable fashion. With a focus on showcasing its wide-ranging product portfolio, including the acclaimed Liva Reviva, a circular fiber made from pre-consumer cotton waste, Liva aims to engage with industry stakeholders and emphasize its commitment to responsible production.

The event promises a vibrant tapestry of exhibitions, knowledge sessions, and business networks, attracting top policymakers, global CEOs, and fashion enthusiasts alike. Notably, Prime Minister will grace the occasion, reflecting its significance on the national stage. Liva’s booth will spotlight its eco-conscious ethos, emphasizing attributes like fluidity, breathability, and moisture-wicking properties, which have made it a preferred choice for consumers worldwide. Collaborations with leading brands such as Biba and Rangriti underscore Liva's stature in the fashion industry.

ManMohan Singh, CMO of Birla Cellulose, expressed enthusiasm for Liva's participation, highlighting its role in driving positive change. He emphasized the event's importance in fostering dialogue and partnerships to shape the future of sustainable textiles.

Liva’s commitment to sustainability extends beyond Bharat Tex 2024, with initiatives like Livaeco and Liva Reviva setting new standards for environmentally friendly fashion. As the textile industry embraces sustainability as a core value, Liva stands at the forefront, leading the way towards a greener, more ethical future.

Liva, part of the Aditya Birla Group, specializes in nature-based fabrics derived from wood pulp. Known for its natural fluidity and eco-friendly approach, Liva redefines fashion with comfortable, sustainable fabrics. Made from renewable plant-based fibers, Liva fabrics offer breathability and luxurious drape, promoting a greener future for the fashion industry.


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