Lotte Department Store plans to host a pop-up shop for the K-fashion brand ‘The Barnnet’ at the Lotte World Mall in Jamsil, marking the first time a domestic retailer has showcased the brand in South Korea.
The pop-up shop will be located on the first basement level of Lotte World Mall in Jamsil, Seoul, and will will offer an exclusive first look at The Barnnet’s new Spring/Summer (S/S) collection. More than 200 items, including bags, hats, and accessories, will be available in one convenient location.
Among the featured products are work jackets priced at 250,000 won, zip-up knitwear for 198,000 won, and ball caps for 42,000 won.
Founded in 2021, The Barnnet is a rising brand that has already made a name for itself internationally. The brand recently held a successful pop-up at Isetan Department Store in Shinjuku, Tokyo, where it generated 300 million won in sales in just one week. Recognized as a promising K-fashion brand with strong global appeal, The Barnnet has garnered significant attention in Japan.
The brand’s popularity is largely attributed to its unique design approach, which blends trendy classic styles with intricate details, resonating with young consumers in their 20s and 30s.
The pop-up shop’s interior is designed with a sophisticated, vintage-inspired aesthetic. The entrance features floral arrangements and arched spaces reminiscent of European antique boutiques. Soft pastel tones and premium fabrics create a warm and inviting atmosphere for shoppers.
To celebrate The Barnnet’s first pop-up in South Korea, customers will receive a photo booth pass with any purchase. On weekends, those who spend over 50,000 won in a single day will receive fresh flowers, available in limited quantities on a first-come, first-served basis. Additionally, customers who spend more than 400,000 won will be gifted an exclusive shoulder bag while supplies last.
