Louis Vuitton is taking steps to limit environmental damage. For the past year, Louis Vuitton has been using salpa, a type of reconstituted leather, to produce some of the models for its leather goods products, which enables it to avoid using real leather. By 2020, 70 per cent of tanneries LVMH sources from will be Leather Working Group certified. The aim is to make that 100 per cent by 2025. The group uses leather off-cuts to reduce waste.

Faster production and data-crunching about demand trends have allowed the brand to cut back on inventories. That allows the company to limit the destruction of unsold goods. Louis Vuitton now the highest sell-through of any brand in the world and destroys less than anyone else.

While the luxury label has opened factories in Italy, Spain, and the US, it is committed to keeping the majority of its supply chain in France. In fact Louis Vuitton plans to add roughly 1,500 manufacturing jobs in France over the next three years, ramping up production to feed surging demand from China and other emerging economies. Chinese consumers fueled a 20 per cent increase in sales of fashion and leather goods last quarter for Louis Vuitton’s parent LVMH.