Luxury brand Louis Vuitton is unveiling a new popup store near Billionaires’ Row in Manhattan's.
Designed by Shohei Shigematsu of the Office for Metropolitan Architecture, the store features four towering pillars of stacked Louis Vuitton trunks, reaching up to a 50-foot ceiling—a display reminiscent of a giant game of Tetris.
Louis Vuitton has been pushing the boundaries of fashion under the leadership of Pietro Beccari, CEO. The brand aims to strengthen its market position as a cultural icon.
Earlier this year, the brand roped in tennis legends Roger Federer and Rafael Nadal as brand ambassadors for a campaign showing them hiking the Dolomites. In 2023, the brand appointed producer Pharrell Williams as the brand's men's creative director, reinforcing its cultural influence.
