Italy’s Camera Nazionale della Moda Italiana (CNMI) has announced that the Men’s Milan Fashion will now be presented in a digital format. The Milan Digital Fashion Week will be postponed to mid-July and present men’s spring/summer 2021 collections and men’s and women’s pre-collections on a digital platform with photo and video content organized in a calendar with slots for each label.
The move was taken to help companies reach out buyers and promote their brands without person-to-person contact that risked spreading the virus anew. Fashion groups may also decide to join shows and presentations planned for the September Women’s Fashion Week, which for the time being is still planned to include catwalks and non-digital events.
The CNMI decision echoes one by the British Fashion Council to merge women’s wear and menswear collections for June’s London Fashion Week into one platform and present them in digital form only.
Armani Group’s men’s and women’s collections would be shown in Milan in September, although the format has not yet been determined. The brand’s runway show, Armani Privé, will be postponed to January 2021 and will be held in Milan, not in Paris where it usually takes place.
