A swimwear and lingerie show was held in Miami from July 16 to 19. The show had a strong participation of premium beachwear and accessories brands and Brazilian brands. Beachwear fashion companies closed deals worth $3, 72,000 with forecast sales of two million dollars for the next 12 months. Adriana Degreas, which is one of the leading luxury beachwear representatives in Brazil and a favorite with celebrities, presented its summer 2017 collection at the trade show.

For Sauipe Swimwear, the participation in the trade show turned to be very positive. The results were better than it originally expected. Existing customers returned and placed bigger orders, and the brand opened new accounts. This year, Sauipe structured the collection more efficiently, which promoted better sales and resulted in a more impacting presentation of the clothing. Sauipe managed to make better quality contacts with relevant stores for the company’s items on the market.

Another Brazilian company, Despi, saw the trade show as the best opportunity to showcase the collection effectively to a large number of potential buyers. It had a high level of attendance among customers, who have been buying from it each year, and it signed other new business deals.