Milan has opted for digital streaming of its fashion week scheduled from July 14-17, 2020. Dubbed ‘Milano Digital Fashion Week,’ the event will showcase Spring/Summer 2021 menswear collections alongside both men’s and women’s Spring 2021 pre-collections.
Milan-based organisation Camera Nazionale della Moda Italiana (CNMI), will set up a digital platform for streaming, accessible through its website – www.cameramoda.it, as well as popular social media channels including Instagram, Facebook, LinkedIn, Weibo and YouTube.
The platform will provide photographic and video content, interviews and backstage peaks to creative moments and alternative and unique viewpoints, all organised in a calendar with slots for each brand, the aim being to create a rich and varied palimpsest of use to all operators in the industry.
Alongside the Milano Digital Fashion Week’s showcases, one section of the platform will be dedicated solely to CNMI-accredited showrooms, which will be able to present their brands via photos and videos, with the objective of supporting Italian businesses through this first post-COVID-19 campaign.
Milan is the next city after London and Paris to have announced a digital fashion week amidst the global coronavirus crisis. On 21 April, the British Fashion Council declared a digital presentation of both its men’s and womenswear showcases under the London Fashion Week banner, through a single genderless digital platform.
