After three intense days at the Milano Unica Pavilion, the 8th edition of Milano Unica China ended on a positive note.
“I conclude my term today, at a tradeshow that once again has confirmed its appeal to the top-end Chinese market. The positive outcome of Milano Unica China VIII demonstrates that even a more demanding market can find answers among the textile-accessories proposals of our exhibitors,” confirms Silvio Albini, President of Milano Unica for eight seasons, who officially handed over the leadership of Milano Unica World to Ercole Botto Poala.
Satisfaction reigned among the 94 exhibitors who presented their F/W 2017 collections to a market which is always open to innovation and research by the Italian textile-accessories industry. Guided by a stunning and highly acclaimed trend area, guests were able to visit stands with clear ideas about the type of product they were looking for, geared to top-end Chinese fashion.
Attendance rose three per cent over the previous October 2014 figures. The women's wear market is growing and has become part of Chinese high society, and the classic menswear market is also on the rise, together with a new sector dedicated to leisurewear which is beginning to take hold. Even though it does not directly affect the number of visitors, the new image of a united Made in Italy, that promotes its production chain with elegance and style, has certainly had an impact on a population which is already fascinated by the glamour of the Italian lifestyle.
“The presence of Filo together with Milano Unica, featuring seven ‘pioneer’ spinners in China, and at the same time ‘La Moda Italiana’ in the enormous fair headquarters in Shanghai, demonstrates that things have changed and much more can also happen”, emphasizes Massimo Mosiello, General Manager