Milano Unica, the trade show dedicated to Italian high-end textiles and accessories concluded in China recently. The show showcased the Spring/Summer 2015 collections of Italian textile supply chain. Nearly 124 exhibitors from the Italian textile districts brought the excellence of ‘Made in Italy’ products to China with an increasing number of textile manufacturers specifically dedicated to women’s wear.
The biannual event witnessed over13.3 per cent rise in visitors against March 2013 edition. Compared to the October 2013 edition, which showcased the Fall/Winter 2014-’15 collections, attendance was steady. Organisers say the data confirms the trend of the Chinese market, reflecting increased quality of Chinese apparel production, increasingly oriented towards higher standards in terms of quality, innovation and service.
The response towards women’s wear exhibitors from visitor traffic reflects an increase in interest. Milano Unica China started as an event mainly dedicated to men’s wear, but now it is seeing women’s wear posting significant growth and increasing its market share. The presence of international buyers from other Asian markets, like India, Japan and Australia, in addition to Russia, the US and Scandinavia is also on the rise. The next edition in China is scheduled for October 20 to 23, 2014 at the Shanghai New International Expo Centre.
www.milanounica.it
