Planned from May 14-18, 2020, Monte-Carlo Fashion Week will move to social media for launching its project 2020 MCFW Series. Federica Nardoni Spinetta, President of the CMM and creator of Monte-Carlo Fashion Week (MCFW), has scheduled a series of live streams to bring together key players of the event to offer an alternative way to celebrate fashion.
The event will be held on the CMM’s Instagram account @montecarlofashionweek on the weekend when the eighth edition would have taken place, replacing roughly 45 runway shows which would have taken place. Speakers at the event will discuss cultural and style-related themes, an exploration of the present and future state of the fashion industry. Participants will continue to highlight the importance of sustainability, ethics and eco-awareness.
The live stream sessions will begin with Pauline Ducruet, founder of the ready-to-wear unisex brand Alter. One of the highlights of the fashion week will be its awards night, which celebrates brands’ and designers’ commitment to the industry and sustainability. Adapted for the digital format, the award will go to the brand who has best distinguished itself in the online meetings and talks. The winner will display their vision and work in a short video which will be uploaded to the fashion week’s social media accounts and the YouTube account Fashion Channel. With 1.6 million subscribers, it proposes a true growth opportunity for the winning brand.
