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More brands join cotton initiative

Brax, Jolo Fashion Group and Shinsegae have joined Cotton made in Africa (CmiA). Cotton made in Africa promotes sustainable cotton cultivation, protecting the environment and improving the working and living conditions of small-scale farmers and their families. The three companies Brax, Jolo Fashion Group and Shinsegae are from Germany, the Netherlands and South Korea respectively.

As one of the world’s leading initiatives for sustainably produced cotton in Africa, CmiA gives voice to small-scale farmers who form the bedrock of the fashion industry. Working in accordance with the CmiA standard, around one million small-scale farmers from 10 countries in sub-Saharan Africa currently account for 30 per cent of African cotton production. CmiA cotton has a significantly smaller ecological footprint than global average and greenhouse gas emissions 13 per cent below the global average for cotton cultivation. Small-scale farmers benefit from agricultural and business training that enables them to improve their yields and cultivation methods. Consumers can identify these products through the Cotton made in Africa label. Each purchase represents a direct investment in improving living conditions and protecting the environment.

Beyond sustainable cotton production, CmiA actively advocates on issues like healthcare, respect for children’s rights and equal rights for men and women. 



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