Morocco plans to create a fully-integrated textile and garment industry from spinning to final product within 15 years. It would work to create backward linkages supporting a fast fashion segment serving nearby markets of Europe and a Moroccan fashion segment for domestic consumers drawing on strengths in Morocco-based designs and traditions.

Preparatory work and investments would be made until 2020, after which the government and industry would accelerate building a textile and clothing value chain. The aim is to create fashion brands utilising traditional Moroccan and African styles, cuts and sizes. Spain's Inditex Group has been a long-term client for around 150 Moroccan garment producers. A 100 million pieces were made for Inditex in 2014 alone.

Currently the weakest points in Morocco’s value chain are yarns and fabrics. Spain accounts for 40 per cent of Morocco's fast fashion export sales, followed by France, the UK, Germany and Italy. A potential growth market is the US.

Morocco has many attractions for overseas companies. It has tax-free ports for importing materials. Overseas companies are allowed to fully own Morocco-based operations and the country has free trade agreements with the US, EU, Turkey and Africa. Geographic proximity to Europe and direct access to the Atlantic are other pluses.