"With several women’swear designers entering the menswear fold, the era for men’s fashion has arrived. Brands are launching new collections catering exclusively to mens’ fashion sense. In September 2018, designer PrabalGurung launched his first men's collection after nearly a decade in business. A month later, Mary-Kate and Ashley Olsen's the Row launched their own collections of menswear. French ready-to-wear and leather luxury goods brandCelinelaunched its first menswear collection in January 2019."
With several women’swear designers entering the menswear fold, the era for men’s fashion has arrived. Brands are launching new collections catering exclusively to mens’ fashion sense. In September 2018, designer PrabalGurung launched his first men's collection after nearly a decade in business. A month later, Mary-Kate and Ashley Olsen's the Row launched their own collections of menswear. French ready-to-wear and leather luxury goods brandCelinelaunched its first menswear collection in January 2019.
Growing demand spurs growth
The reason womenswear designers and brands are expanding into menswear is the increasing demand for men’s clothing. Male celebs are increasingly engaging with stylists for their red carpet looks which has led to the popularity of men’s fashion. Stylist Ilaria Urbinati has a client list that includes celebs like Dwayne ‘The Rock’ Johnson, Donald Glover, Chris Evans and Bradley Cooper. Similarly, Los Angeles-based stylist Samantha McMillen’s high-profile client list includes reputed names like Ryan Gosling, Chris Rock and Chris Hemsworth. Both these stylists are elevating menswear to standards of the global pop culture. Innovative features of social media platforms like IG fit pics feature on instagram have helped to give rise to the popularity of menswear.
Growing demand has encouraged many women’swear designers to launch new designs and styles in the market.
Two such designers who are making a mark in menswear include are: Marco de Vincenzo and GherardoFelloni. Vincenzo entered menswear in February 2019, while Felloni, the creative director at Maison Roger Vivier, released the first men's shoe in the house's 70-plus year history in 2019.
Practicality drives men’s fashion
Along with the evolution of men’s fashion, its business too is evolving. From theyet-not so-stable popularity of streetwear to luxury brands released limited amounts of their collections on a regular basis; the popularity of menswear shows no signs of slowing down. As predicted by Euromonitor International, menswear is likely to outpace women’swear in growth by 2022.
Practicality also determines the choice of clothes for men. Designers are tapping into this practicality aspect while designing their menswear ranges. For instance, designer Kim Jones is introducing the saddle bag for men. A lot of other brands are launching crossbody bags for men. These are evolved fanny packs that are worn crossbody style.
Thus demand for men’s fashion is growing and brands are catering to this demand. However, these women’swear brands need to remember that the core of their brand is women’swear and they should not lose sight of it.
