Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials, recently launched Lectra Fashion PLM 4.0. The compatible product lifecycle management solution is smart, connected, configurable and user-friendly. It is the first-ever product lifecycle management (PLM) solution designed to help fashion and apparel companies navigate the fourth industrial revolution and thrive in the digital era of fashion.
With digitalisation transforming the way consumers shop, today’s fashion companies are playing a never-ending game of catch-up, as they compete for the attention of a generation of connected, fickle-minded millennials who want it all: personalisation, sustainability, quality and speed, accessible at all times, across multiple channels, and at the lowest price.
“As our customers take their first steps toward the world of Industry 4.0, we want to be right there beside them to help them succeed. Just like today’s fashion companies, we are evolving to make our offer more customer-centric than ever before. We are extremely proud of this powerful new PLM platform, and are convinced that it will help our customers flourish in this digital age of fashion,” says Céline Choussy Bedouet, Chief Marketing and Communications Officer, Lectra.
Compatible with Industry 4.0
Industry 4.0 is not only revolutionising how manufacturers operate but also how brands and retailers need to function, if they want to be fast and agile enough to meet the needs of this demanding new consumer. Lectra Fashion PLM 4.0 has undergone a drastic reboot to give fashion and apparel companies the speed and agility they need to tackle the challenges of Industry 4.0 head on. Lectra Fashion PLM 4.0, with the widest functional scope on the market, acts as an intelligent nerve centre to the digital supply chain, from planning through design to production. This ensures a consistent flow of error-free data between processes, technologies and people. The system connects CAD, industry-standard software such as Adobe Illustrator, company IT systems (such as ERP) and external suppliers, so that actors across the supply chain can work on, save and share information on the platform, ensuring data integrity.
The solution draws on best practices, fashion-business intelligence and real-world scenarios to automate administrative and repetitive tasks, with templates, standard libraries and shortcuts that allows more time for value-added activities. The final result is a fast, connected digital supply chain that helps fashion companies jump on trends quickly and deliver products that fulfill their customers’ expectations.
